RiderPal Brand Guidelines

This comprehensive guide outlines the proper usage of RiderPal brand assets, including logos, colors, typography, and visual elements.

Brand Values

• Empowerment: Supporting drivers to achieve financial independence
• Community: Building connections between gig economy workers
• Innovation: Leveraging technology to solve real problems
• Trust: Providing reliable tools and accurate insights

Logo Usage

The RiderPal logo represents our commitment to empowering ride-hailing drivers. Please follow these guidelines:

• Maintain minimum clear space of 1x the logo height
• Do not alter colors, proportions, or add effects
• Use appropriate logo variants for different backgrounds
• Respect minimum size requirements

Color Palette

Our colors reflect the vibrancy and energy of the gig economy:

• Primary: Represents trust and stability
• Secondary: Conveys growth and opportunity
• Accent: Highlights key actions and success states

Typography

We use clean, modern typefaces that ensure readability across all platforms while maintaining a professional appearance.